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Which new products should I encourage the R&D department to create?.

What success can I expect from my product?.

How can I reposition my product so that it fits better my target group?.

Why are the competitors' products positioned as such?.

Which type of consumer prefers my product?.

How is our product positioned compared with the competitors' products?.

Objects) and to answer questions such as: In the market research and consumerĪnalytics domains (sensory data analysis), Prefmap is used to analyze products (the MCA, MDS), and where a table with complementary data descripbing the objects isĪvailable (attributes or preference data). Where a configuration of objects has been obtained from a first analysis (PCA, A preference map is a decision support tool in analyses Preference Mapping (Prefmap) allows to build maps which are useful in a Tools of the XLSTAT-MX module can be accessed from the XLSTAT menu of from the

XLSTAT-MX is a must have complement for XLSTAT-Pro users who do sensory dataĪnalysis, and who use Preference Mapping or other related techniques to MX stands for Marketing analytics.ĭescription | More information | Demos | Pricing | Sectors | Platforms XLSTAT-MX is a must have complement for XLSTAT-Pro users who do sensory data analysis, and who use Preference Mapping or other related techniques to understand the customers' perceptions.